How to See the Value Google Places on Your Page

Do you want to do a Google rank check? Google’s page rank is a patented algorithm. Google considers more than half a billion variables when determining your rank on the search results.

No one person knows what all of these variables are – not even the person who oversees the code. So, anyone claiming to be a Google rank check authority should be viewed with caution.

Still, there are some things we do know about how page rank works.

Google flat out says that pages they believe are important get a higher page rank than others. Pages with higher rank tend to appear higher in the search results, though you will see page rank 5 pages occasionally ranking higher than page rank 7 pages for a specific search.

Google also sees the links on a page acting as a “vote” for other pages. So, if a highly ranked page links to your site, you get more “juice” out of it than when a friend with no page rank links to your site.

Most experts agree that backlinks from .gov and .edu sites to have higher link juice than other top level domains because they are restricted to not for profit sites.

One way to get .edu links is to take out online ads on college newspaper sites.

But, any links from PR 2 or higher sites can help your page rank. One way to get links is to post comments on with decent page rank. But make sure that Google “follows” the links on the page first. Some webmasters set their sites up so that you don’t get any link juice from your posts. You can do this by downloading free software on the internet.

Other ideas for increasing page rank include:

·  Join forums and post a link back to your website in your signature. Every time you make a post, you’ll get link juice.

·  Submit your site to directories. Each directory which lists you will give you more of a chance of being listed higher in Google’s search results.

·  Add an ezine to your site. Not only will this allow you to keep up with the people who visit your site, but you can also post information about your ezine to ezine directories.

·  Publish articles on the article sites. You can drive traffic to your sites this way. But, high PR article sites also give you link juice.

·  Create a sitemap on your website. This lets Google know how to index your page.

·  Link to other pages within your web site. Putting links to the internal pages within the web site allows you to increase your link juice.

·  Continue building pages within your site. Every page you create and link back to your home page increases the strength of your home page’s PR.

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Discover The Secret To Specific Campaign Internet Marketing

Whether you’ve already got a campaign internet marketing plan in effect or you’re just starting out, it’s vitally important for you to understand what your target market wants. This is true of any marketing campaign, whether it’s online or at the small store on the corner. And it’s never been truer of the niche businesses online today.

When you have a business aimed at a certain target market, identifying that target market is the most important first step. But once you know whom to market your products or services to, where do you go from there? Aside from just getting yourself in front of your target market, how do you better narrow things down to appeal to those within that market who might want or need your product or service now? With a campaign internet marketing plan that knows what your customers want and appeals to them on that level.

So you already know your target market. Whether your target market is made up of pet owners, whether they’re people in the market for new electronic equipment, or they’re people who want to make money online, you have to figure out what exactly they want within those general groups in order to get to this level of detailed campaign internet marketing.

A pet owner, for instance, will want to take good care of the pet’s health. They’ll want their pet to live a long, happy life, have fun, be comfortable. They’ll also want the pet to behave, and not make messes in the house by pottying indoors or chewing things up. Pick a want and appeal to it for especially effective specific campaign internet marketing. If you want to market potty training pads, books about potty training dogs or a CD-rom with an instructional video onboard, then take the customer’s desire to potty train a dog and appeal to it when promoting the products.

Break down why they might want what they want. When it comes to potty training a dog, they want to keep their floors clean and avoid the sight and smell of a puppy mess indoors. And maybe they want to be able to say how quickly and easily the dog was trained, to boast on the animal’s intelligence. Use that in your campaign internet marketing. Advertise the product by pointing out that it can help them avoid odors and messes. Point out how it will teach their dog to behave in a way that will help the customer avoid those things, and point out that it can do so more quickly than if the customer attempts to potty train the animal without it.

For campaign internet marketing when it comes to people who want to make money online, think of the reasons they want to do so. Do they want to quit their job, take more vacations, spend more time with family? The best campaign internet marketing strategy is to take each reason and devise a way to convince the customer that your product or service will help them achieve it.

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Benefit With Top Ecommerce Marketing Strategy

You might think that the best ecommerce marketing strategy is advertising. Banner ads, one line text links and larger graphic ads on websites and in newsletters are one way to advertise. It’s usually a fairly expensive way, though. Especially if you have the graphics made to be eye-catching, like animations that are sure to get people to notice them. But just because someone notices the person doing cartwheels on your graphic ad, that doesn’t mean they’re going to click it. And many people are so annoyed by ads, particularly moving, flashy ones, that they run software that automatically blocks them from ever having to see such things. How are you going to reach them?

And even of those who see your ad, what percentage of them is likely interested in whatever you’re selling? Like a billboard on a highway with everyone passing, not many are actually going to be looking for what’s in the advertisement. So if you base your ecommerce marketing strategy on those kinds of ads, it’s kind of like throwing rocks into a crowd and hoping you accidentally hit someone.

There are techniques you can implement in your ecommerce marketing strategy, though, that are very focused and take much of the randomness and guesswork out of your plan. Search engine optimization is an important part of your strategy. This will help you design your content and web pages to get noticed by the search engines. You’ll focus each page on certain keywords surrounding your business, and when someone’s searching on that phrase, your company comes up high in the search engine results.

At least that’s it in theory. In reality, it’s not nearly so simple. Just optimizing the content you already have will definitely help. But the key to this type of ecommerce marketing strategy is to show new content on a regular basis. This shows the search engines that the website is active and updated regularly with keyword rich content. As far as the search engines are concerned this makes one site more valuable and vital than another site with similar content that’s not updated as often. So an important part of your ecommerce marketing strategy should always be new content that’s also search engine optimized.

Four- to five-hundred words on each keyword is a good plan, at least to start with. And care must be taken to make sure this content isn’t just attractive to search engines, but important to people, too. Gone are the days when site could list keywords or be filled with gibberish full of keywords just to get good rankings. Now it’s important that the content is there for more than just your ranking. So your ecommerce marketing strategy has to address the quality of the content not just how many times a keyword might appear within it.

Where at one time a simply repetition of the keyword many times in a row might have attracted a good ranking, you should avoid this in your ecommerce marketing strategy because search engines recognize most of these tricks.

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Amazing Technology and Your Online Marketing Strategy

If your online marketing strategy isn’t working, then you might need to introduce some technology to your website. If you current marketing promotions are going well, then you might be able to improve them even more with some added technology. Fancy bells and whistles on a website just for fun aren’t the type of technology that will help you increase sales and grow your business. But technology designed to do some very specific things can make quite a difference.

If you sell products, there are some website enhancements you’ll want to consider in your online marketing strategy. Of course, you must have clear pictures of your products, with more than one picture per product, ideally. You’ll want the customer to be able to click the picture and enlarge it to see the product even more clearly. There’s no real technology involved with that. But to give the customer the closest experience possible to actually being able to pick up and examine the product, look into the software that allows you to show 3D images on your website. The customer can click on the image or on a slider bar and drag to turn the image completely around so they can get a better feel for the object. This online marketing strategy is becoming more popular as companies realize how effective it is.

You could also look into the software that allows a customer to hold the mouse pointer over an image and zoom into it. This usually also allows the customer to move the mouse and see various parts of the object incredibly up close. Remember in your online marketing strategy that everything you do to bring the customer closer to the item they want to purchase will increase the likelihood of a sale. You’ll also want to ensure that your shopping cart and checkout system is as absolutely simple and easy as you can make it. Any slight hangup, delay or problem is just one more reason for the customer not to buy from you.

If you don’t sell products but services or information instead, don’t discount the addition of pictures to your website. Screen shots are particularly helpful when selling software, for instance. While adding pictures doesn’t require much technology, you’ll want to give your website more appeal by adding sound and video. When you’re selling a service, for instance, a video of someone explaining the service in a friendly, casual tone can go a long way toward giving a customer a positive impression. Even audio clips the customer can listen to that break down concepts into simple steps can be an important part of your online marketing strategy.

Video that shows screenshots and still shots as well as a person speaking or demonstrating something can be particularly effective. Get the software necessary to make these recording. Don’t forget how annoying it can be to have something suddenly start playing, though, so give the customer the option. Then add them to your website as part of your technology online marketing strategy.

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Home Internet Marketing Promotion Can Work For You

It’s survival of the fittest in the Internet and smaller home businesses need to find a good business home internet marketing promotion or two if they are going to succeed in the big hunt for customers. Home businesses do not have a lot of the resources that their more established competition have so the home businesses are going to have to find shrewd ways to use a little and make it go a long way. Fortunately you can make a little stretch a long way with the Internet. Killing two birds with one stone is entirely possible.

One incredible resource that many have at their disposal is using forums and message boards. There are many ways that these can be used to not only let your product or service be known to a wider group of people, they can be used to help make you a better hunter. If you are going to have your home business not just survive but thrive, you are going to have to get better at not only finding where your customers are but you can learn better what bait to use and what promotional tactics will work to capture your customers.

Using these forums you can find a large range of people interested in what you are doing. Taking part in discussions is a great way to let people know that you are someone that they can listen to that has good and valuable insight into needs that they have. Those bits of information that you share is the bait that you offer. Give them just enough to get their mouths watering and then make your product/service available for them to bite.

Another incredible way to use the forums is to see what things are working and not working as far as business home Internet marketing promotion goes. You may have in your head that you know the best way to go after customers but after visiting these forums you can find that some may be using the same strategy and are failing with it or you can find ways that are different from yours that are working. Sometimes you will find that what you want to do will work but you find ways in the forums to tweak it just a little to fine tune your aim.

As hunter you will find that animals will change their pattern from time to time. You will see trails that have been used for some time will be avoided because the hunted know that their lives are in danger. Fish will get used to certain baits and start avoiding them. Weather conditions will change and effect how the animals behave. There may even be some laws that change that effect where you can or can’t hunt. Things that happen from time to time that effect the success of the hunter.

The same thing is true with those hunting customers. Changes take place in what is effective in capturing the attention of those who will buy what you have to offer. It could be that people like certain qualities or traits now that they didn’t last week or season. It could be that new bells and whistles come along or that laws change making it necessary to find new ways to go after them. All of this can be known by you early on if you surround yourselves with those knowledgeable about business home internet marketing promotion.

Don’t just survive, learn to thrive. Internet forums are valuable resources not only for business home internet marketing promotion but also to learn how to be a better hunter.

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WordPress Membership Site Plugins Criteria For Marketing

WordPress has become one of the most powerful marketing tools on the internet today. When you create a membership site for marketing purposes, you are opening the door to tons of revenue in the end; if you are using WordPress. This is due to the fact that Membership sites are very lucrative and easy to use if you structure them properly.

Many people have a mistaken belief that WordPress is just for blogs and a website. However, this belief is totally false and if they use WordPress correctly and to its maximum flexiability, they will discover it is a great marketing tool. One of the newest marketing tools that WordPress has begun is membership sites. There are a number of internet businesses that are using membership site plugins but not every one of them are made the same. There are a few basic criteria which your plugins should have to create a great membership site for your marketing site.

1. Membership levels and types:

When you have the ability to create multiple levels of membership you will have the flexibility to allow special promotions or even higher membership levels in which you will give members access to more in-depth information if they pay more for it. Also it is important to have levels that are free, subscription based, and also a onetime payment.

2. RSS Feed Encryptions:

You will want to make sure that any information that you want members only to have access to do not get broadcast through your RSS feed. If your RSS feed is not encrypted then anyone who would visit or join your site would see the information you are limiting to visitors without even paying for it. Failing to encrypt your RSS feeds can result in losing thousands of dollars in revenue.

3. Content Teasers

This will allow you to have a small portion of certain content for visitors to your site. In order for them to read on they will have to click on a link which will tell them they will have to subscribe to read the rest of the article.

4. Sequential Delivery

If you have a membership that you are training people or are just wanting to make sure that visitors gain access to certain content that you are offering on a monthly basis you will need to be sure that you have sequential delivery. If you do not have this then someone can gain access to all of your content from the very first day.

5. Payment Gateways

Some plugins only work with PayPal which gives you major limitations. You will want the ability to work with any merchant processor you wish.

6. Training and Support

You need to have a strong customer satisfaction which is important for any business. If you do not have access to the owner of the plugin then do not use it because it would not work with your marketing business.

These are all necessary parts of your membership site for your marketing site. If your plugin does not have any of these then you will need to search for another plugin that does.

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WordPress Marketing Security Tips Against Hacking

It is true WordPress marketing is one of the most powerful marketing tools available on the internet today, but it can be abused. What is even better, is against popular belief, WordPress can be used for more than just blogging. You can even create your own website through WordPress. When you are using your WordPress Marketing software, however, there are a few security measures that you should be aware of or you can risk being deleted from the Google search engine.

1. Plugins:

You need to be sure that you check all plugins before you add them to your site. A lot of the third party plugins sometimes are created by untrustworthy people. They create them in an effort to steal your blog or site. Some of these plugins have also already been banned from Goggle, for your protection and if Google sees that you are using them they will delete your site from their search engine as well.

2. Recent Version:

Make sure that you are using a recent version of WordPress. This is due to the fact that every software has bugs or errors that are corrected each time a new version is released. When you use the latest version of WordPress you are avoiding these issues. You need to understand though that even the most recent versions can have errors; so you need to be careful. A good practice to get into is before you download the most recent version do some research. Look for possible problems that others have encountered. If there seems to be a lot of problems do not download it till they have the issues resolved.

3. Admin Account:

All hackers know that WordPress has a user admin feature. This feature will allow you to do just about any administrative job available on the WordPress software. Slow these would be hackers down by removing your admin feature. Instead create a WordPress admin privileges by using the administration feature. After you have done this then you will need to log out of WordPress and log back in. Then you should delete the admin user. The new admin user should be different from your original one.

4. Password Protect:

You need to be sure that you password protect your WordPress software the minute you install it. This will give you an extra layer of protection against would be hackers. Please note though if you have a weak password the hackers can still break through so come up with one that contains a combination of both numbers and letters. The harder you make the password, the less chance the hacker has of gaining access to your WordPress site.

5. Rename Your Database Tables:

Hackers who attack your site will need access to the database table names. The WordPress Marketing software allows you to change your table names in order to prevent these would be hackers from attacking your tables.

These are just a few of the security measures, which you can use to prevent your WordPress from getting banned from Google; when you are hacked. There are many others available and you can find them by typing in security for WordPress into any search engine. Practicing these steps now can save you a lot of trouble and money later.

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WordPress Marketing Explained

WordPress Marketing software is one of the powerful tools for web business owners today. It is considered an open-source tool. It began in 2003 and since then has become one of the most commonly used software in the blogging and internet world today.

Today WordPress marketing software has the ability to handle any content management for just about any site and has the ability to create just a blog to a fully fledged website. The choices with WordPress Marketing software are endless.

There are skins and themes available or you can create your own customized pieces and add them in. Due to the fact that WordPress is open end software there are literally millions of people that are creating their own themes and skins for use on their websites or blogs. There are also several thousands of coders that create ad-ons for the WordPress Marketing software that will allow it to create just about any type of web page that you can think of.

To get started you are going to need to find a web hosting company that is able to run PHP software that is version 4.3 or better. You can also use MYSQL 4.0 or higher. WordPress also recommends that the server that you choose also runs on Apache or Lightspeed servers hosting software.

If you use WordPress only as a blogging tool you have the ability of publishing your work to your website quickly. If you choose to use Permalinks you are able to configure these to give you permanent links which is based on your blog post title. This will allow you to link back easily to other entries as well as helping you if you are attempting to improve your search engine rankings.

Also with WordPress while you are blogging you can add tags which will allow the users easily search through your posts for certain topics, as well as feeding your search engines with this information. You are able to configure WordPress to update your social networking site each and every time you happen to post a new blog.

When someone visits your WordPress blog they have the ability to subscribe to it through a variety of different services. You have the ability to choose which services you want your visitors to subscribe to. There are hundreds of these services to choose from. When you have access to this much flexibility you are able to focus on who can subscribe based on the type of blogging you are creating.

WordPress Marketing software is fairly easy software to understand with a variety of different options available. You should try WordPress Marketing for your next site.

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WordPress Blogs Make A Great Business Site

WordPress marketing is one of the most popular software tools available on the internet today. It has the ability to be used while creating a blog or a website for your business, the choice is yours. A lot of web owners in today’s internet world prefer using blogs as a business site. There are great benefits to using blogs for your business site when you are using WordPress.

You have the ability to use WordPress to create a blog that quite simply does not act or look like an actual blog; but also it gives your site business and search engine advantages more than any other software offers. There are many reasons why WordPress blogs make great business sites but the top five are listed here.

1. Updated Frequently:

When you are running a WordPress blog you are updating it on a daily basis and search engines just love that. Your fresh and original content that you place on your site is virtually irresistible to any of the search engines. Search engines thrive on new content and the more you provide daily the more the search engines will grab on to this information and your ranks will rise in the search engines as a result.

2. Keyword Searches:

When you create a WordPress blog keyword searches will occur more naturally. This means that people will be able to find your site more easily when they are searching by a keywords. If your competitors are not using WordPress in their blogs this will pull you ahead of them in the search engines. If they have already been using WordPress for their blog you will just have to use some extra effort to beat them in the ranks. Search engine rankings are just too important these days for businesses not to take advantage of these WordPress blogs.

3. Events:

When you post an event or date the webcrawlers tend to attach themselves to these easier and quicker. So if you wish to schedule an event for your visitors or just wanting to promote a new product short news announcements work great with WordPress.

4. Subscribe:

By using RSS fees people are able to subscribe to your site and get notified immediately when new content has been added. This is a great feature for those that are constantly adding new products or features to their site. This will save them time from sending out bulk emails. All they have to do is post the new content and the email is automatically generated for them.

5. Comments:

With a blog your visitors are allowed to leave comments on your site, if you want them to. This will help increase interest in your site and gets visitors to come in more often. It will also increase your search engine results because this will add original new content to your site. A final advantage to comments on your site is that it is a great way for you to network and learn about new developments in your field that you may have not known otherwise.

As you can see there are advantages of using a WordPress blog for your business. These are just the top five but there are many more. It would be wise to create a WordPress Marketing blog for your business today.

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What Is The Truth About Search Engine Optimization

A great many people within today’s world believe that websites are a quick ride to fame and fortune overnight. These same folks also believe they can become successful without putting in hard work. I am here to tell you; this very rarely happens and if it does it is accomplished by those with experience; in internet marketing.

Most people are also sold on the dream that SEO is the cure-all to their financial woes and they are going to become rich. Successful websites are not always successful in the beginning and sometimes beginning an internet website can prove to very difficult and time consuming.

Google Search Engine Marketing:

Google is a search engine that your internet website must be listed within. Keep in mind that Google has approximately fifty billion internet web pages, which increases daily. You have to ask yourself with those kind of figures, why should Google index your one little business website? To be frank you may not get indexed if your aren’t careful.

Your website is completed now what?

More than likely when your website is completed, it will join a huge population of other websites while sitting dormant. There are of course ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of it; if you don’t know what you’re doing.

Search Engine Optimization:

When your website is up and running, you must jump into what is called “Search Engine Optimization”. SEO is not a one-step process. SEO is something, which must be performed often in order to retain your search engine rankings.

Your goal should be to bring customers to your website:

You must also market your site, in order for your products and services to get in front of your potential customers. Keep in mind, you must first draw these potential customers into your business website before you call sell them anything.

Long waiting periods and frustration

Some business website owners complain of a long waiting period, while they wait to appear on the Google Search engine. The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine. SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.

Alternatives to search engine marketing

Some great alternatives are email marketing, article marketing, bloging, newletters and AdWords and others. These are traditional methods within the internet advertising arena’s and have been found to work from not only a cost effective standpoint; but a time-efficient standpoint as well.

Is search engine marketing truly crucial for your marketing needs?

Some marketing experts will gladly inform you, that your business should not rely on Google or the other search engines for success. As a businessman you should not expect to make all your money through search engines. However the search engines should be incorporated into a well rounded marketing plan.

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