A great many people within today’s world believe that websites are a quick ride to fame and fortune overnight. These same folks also believe they can become successful without putting in hard work. I am here to tell you; this very rarely happens and if it does it is accomplished by those with experience; in internet marketing.
Most people are also sold on the dream that SEO is the cure-all to their financial woes and they are going to become rich. Successful websites are not always successful in the beginning and sometimes beginning an internet website can prove to very difficult and time consuming.
Google Search Engine Marketing:
Google is a search engine that your internet website must be listed within. Keep in mind that Google has approximately fifty billion internet web pages, which increases daily. You have to ask yourself with those kind of figures, why should Google index your one little business website? To be frank you may not get indexed if your aren’t careful.
Your website is completed now what?
More than likely when your website is completed, it will join a huge population of other websites while sitting dormant. There are of course ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of it; if you don’t know what you’re doing.
Search Engine Optimization:
When your website is up and running, you must jump into what is called “Search Engine Optimization”. SEO is not a one-step process. SEO is something, which must be performed often in order to retain your search engine rankings.
Your goal should be to bring customers to your website:
You must also market your site, in order for your products and services to get in front of your potential customers. Keep in mind, you must first draw these potential customers into your business website before you call sell them anything.
Long waiting periods and frustration
Some business website owners complain of a long waiting period, while they wait to appear on the Google Search engine. The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine. SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.
Alternatives to search engine marketing
Some great alternatives are email marketing, article marketing, bloging, newletters and AdWords and others. These are traditional methods within the internet advertising arena’s and have been found to work from not only a cost effective standpoint; but a time-efficient standpoint as well.
Is search engine marketing truly crucial for your marketing needs?
Some marketing experts will gladly inform you, that your business should not rely on Google or the other search engines for success. As a businessman you should not expect to make all your money through search engines. However the search engines should be incorporated into a well rounded marketing plan.